Why subscribe?

Every week I write about home fitness, focusing on insightful analysis of the key companies in the space (Peloton, Apple, Zwift etc).

I uncover insights that shed light on some of the big topics:

  • Is home fitness a fad?

  • Understand behaviours and needs

  • Customer retention

  • Acquisition and growth

  • New product launches

Who reads Byrd House?

My readers are generally two groups:

  • Investors in the companies I write about, particularly those that are long Peloton

  • Those interested in technology and the importance of home fitness for transforming lives

What you’ll get

  • A free weekly newsletter every Monday directly to your inbox

  • Easy to digest insights that inform

About me

I’m an experienced market researcher working in technology and telecommunications. I love home fitness and have spent thousands of hours in my garage cycling virtually. I hope my personality shines through my writing.

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Insights into the indoor fitness industry

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Insights into the indoor fitness industry.